Saudi Arabia has increasingly strengthened its position as a potential world superpower with its rapid economic development and recent diplomatic strides. With the Kingdom reaching the halfway point since the announcement of Saudi Vision 2030, the Public Investment Fund has been instrumental in the economic diversification initiative. Overseen by PIF Governor Yasir Othman Al-Rumayyan and Crown Prince Mohammad bin Salman, the $650 billion fund has been used to finance some of Saudi Arabia’s most ambitious projects, such as NEOM, Diriyah Gate Project, and LIV Golf, as well as the acquisition of Newcastle United Football Club. This crisis committee will feature prominent Saudi officials, investors, ministers, and business leaders. Saudi Arabia is looking to reform its tarnished image as an authoritarian and ultra-conservative state —but without strategic financial activities, reform is practically impossible. Can the Public Investment Fund shift the sands in its favor and bring Vision 2030 to life?